Practical guides, strategy deep-dives, and market intelligence from the SEO Mandarin team.
8 articles
Baidu PPC (pay-per-click) is one of the fastest ways to reach qualified Chinese buyers. This guide covers how Baidu paid search works, the ad types available, bidding strategy, and why Western brands can't afford to ignore it.
Generative Engine Optimisation (GEO) is the new frontier for brands targeting China. Learn how Baidu Ernie, Deepseek, Doubao, Qwen, GLM, and Kimi decide what content to cite — and how to get your brand into those answers in 2026.
Everything Western brands need to know about ranking on Baidu in 2026 — hosting requirements, keyword research, on-page factors, link building, and the key differences from Google SEO.
A practical guide to setting up and growing a WeChat Official Account for foreign brands — account types, content strategy, follower growth, mini-programs, and advertising options.
A step-by-step guide to setting up Baidu Webmaster Tools (Zhanzhang): add your website, submit your sitemap, check spider crawlability and monitor search keywords.
Six essential Baidu search operators — intitle, site, inurl, exact phrase, filetype and advanced search — to find indexed pages and search smarter on Baidu.
Everything you need to know about marketing in China: the Great Firewall, how to sell, Baidu SEO, Chinese website requirements, social media, KOL marketing, brand strategy and key 2020 statistics.
Latest mobile and desktop market share data for Chinese search engines. Baidu still leads mobile at 63.77%, while Bing has overtaken Baidu on desktop. Data from StatCounter, March 2026.
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