China Social Media Platforms
WeChat has 3 types of accounts that we will discuss here
- Personal Account
- WeChat Official Subscription Account
- WeChat Official Service Account
WeChat Personal Account
You will have access to all the basic functionality of the app. You can register this type of account with your non-Chinese phone number. However, the app’s registration does require you to ask a friend that uses the WeChat app to verify it’s you.
WeChat Official Subscription Account:
Only Chinese nationals can register this type of account. With this type of account, it’s possible to post daily. However, the posts do have less visibility than the service account.
WeChat Official Service Account:
Both foreign and Chinese can register this type of account. It requires several documents like a business license, phone bill copy of the last 3 months, copy of your ID, and the registration form. Registering this type of account can be challenging the first time you do this.
The Service Account is allowed to post a maximum of 4 times per month, however, these posts have more visibility than the Subscription Account posts.
WeChat users are all ages with all levels of income. This platform can both be used for B2C and B2B.