Lead Generation China
Targeted campaigns that reach qualified Chinese buyers — with a predetermined cost per lead and full geographic control.
Successful lead generation in China requires two things: reaching the right people and speaking their language. Generic campaigns targeting broad Chinese audiences waste budget. Effective campaigns combine precise audience targeting, Chinese-language landing pages and an understanding of how Chinese consumers search, compare and decide.
How We Work
We start by understanding your business, your product or service, and your target customer profile within China. Lead generation in China requires knowledge of the local digital landscape — from which platforms your audience uses to which Chinese search terms they type when they are ready to buy. A campaign for, say, imported milk powder targeting young mothers in Tier-1 cities looks very different from a B2B lead generation campaign targeting procurement managers in manufacturing hubs.
Once we understand your target, we build Chinese landing pages optimised for conversion, set up Baidu PPC campaigns with tight geographic and demographic targeting, and structure the campaign so you pay a predetermined cost per lead — not per click.
Benefits of Our Lead Generation Approach
Predetermined Cost Per Lead
You agree a cost per lead before the campaign launches. No surprises — you know exactly what each qualified enquiry costs.
Geographic Targeting
Target specific cities, provinces or regions in China. A campaign for Tier-1 cities (Beijing, Shanghai, Shenzhen) is set up differently from one targeting Tier-2 and Tier-3 markets.
Volume Control
Scale lead volume up or down based on your capacity to handle enquiries. Budget determines volume — you never receive more leads than you can follow up.
Pay for Results
You pay for received leads, not for ad impressions or clicks. This aligns our incentives with yours — we optimise for lead quality, not traffic.
What Good Lead Generation in China Requires
- Chinese-language landing pages — not a translated version of your English site
- Baidu PPC campaigns in Simplified Chinese with tightly matched keywords
- Geographic and demographic targeting aligned to your buyer profile
- WeChat contact integration — many Chinese leads prefer WeChat over form submissions
- Fast-loading pages hosted on or near China (no blocked Google scripts)
- Fast follow-up — Chinese B2B buyers expect a response within hours, not days
Ready to Generate Leads in China?
Tell us about your product or service and your target customer in China. We'll build a campaign around your budget and lead volume requirements.
Get a Free Consultation