China Market
China Marketing Strategy & Common Mistakes
Practical marketing advice for foreign brands entering China — platform selection, localisation, KOL marketing, budgeting and 10 common mistakes to avoid.
Insights & Guides
China Marketing Blog
Practical guides, strategy deep-dives, and market intelligence from the SEO Mandarin team.
9 articles
Baidu SEO
Baidu PPC for Western Brands: 2026 Guide
Baidu PPC (pay-per-click) is one of the fastest ways to reach qualified Chinese buyers. This guide covers how Baidu paid search works, the ad types available, bidding strategy, and why Western brands can't afford to ignore it.
Baidu SEO
GEO China 2026: Rank in AI-Generated Answers
Generative Engine Optimisation (GEO) is the new frontier for brands targeting China. Learn how Baidu Ernie, Deepseek, Doubao, Qwen, GLM, and Kimi decide what content to cite — and how to get your brand into those answers in 2026.
Baidu SEO
Baidu SEO for Western Brands: A Complete 2026 Guide
Everything Western brands need to know about ranking on Baidu in 2026 — hosting requirements, keyword research, on-page factors, link building, and the key differences from Google SEO.
WeChat Marketing
WeChat Official Account Marketing Guide
A practical guide to setting up and growing a WeChat Official Account for foreign brands — account types, content strategy, follower growth, mini-programs, and advertising options.
Baidu SEO
Baidu Webmaster Tools | Search Console | Zhanzhang
A step-by-step guide to setting up Baidu Webmaster Tools (Zhanzhang): add your website, submit your sitemap, check spider crawlability and monitor search keywords.
Baidu SEO
6 Baidu Search Tips and Tricks
Six essential Baidu search operators — intitle, site, inurl, exact phrase, filetype and advanced search — to find indexed pages and search smarter on Baidu.
China Market
The Complete Guide to Online Marketing in China (With Statistics)
Everything you need to know about marketing in China: the Great Firewall, how to sell, Baidu SEO, Chinese website requirements, social media, KOL marketing, brand strategy and key 2020 statistics.
Baidu SEO
Top Chinese Search Engines 2025 — Latest Market Share Data
Latest mobile and desktop market share data for Chinese search engines. Baidu still leads mobile at 63.77%, while Bing has overtaken Baidu on desktop. Data from StatCounter, March 2026.
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