Baidu Zhanzhang is in many ways similar to Google webmaster tools. The most used functions in Baidu’s webmaster are:
1. Link submit – Add your homepage or subfolder links for Baidu to index.
2. Sitemap – Add your sitemap to Baidu (New since 2015).
3. Baidu indexing monitor – Check how many pages have been indexed an with what frequency.
4. Search keywords – Find out your ranking for your most used keywords and the search volume per keyword.
Before you can use the Baidu zhanzhang tools you will need to create an account with Baidu first followed by setting CNAME settings in your DNS or upload a html file for Baidu to verify your website.