If you decide to do do internet marketing in China, then Baidu is most likely your best pick as a search engine. SEA (search engine advertising) is another word for PPC (pay per click) advertising. Just like Google Adwords, Baidu PPC has the same options for advertisement very similair acts differently.
Baidu has just like Google Adwords the option for PPC (pay per click) advertising. We can target the Chinese that are searching the internet to the utmost precision and will direct them to the Chinese webpage with your product/services created by us.
When you type in a search in either Baidu or Google it shows two kinds of results – Organic (free) and PPC (advertisement). Now you are probably wondering why would I pay for something if I can achieve the same for free? The answer is simple: Competition. Depending on the products/services you sell, a SEO specialist can tell you if it’s necessary to set up PPC campaigns. We can already tell you that 9 out of 10 times it is more effecient to include PPC into your marketing plans. With setting up cost efficient and well thought out PPC campaigns you can rank right on top of the search results and you can achieve more in 1 month than organic ever can. It has proven that PPC as well as Organic should be taken into consideration when doing marketing on either Baidu or Google.
The beautiful thing about Baidu PPC is that it exactly tells you how much money is spend per click and you can immediately have top rankings. It can tell you customer behavior after it has clicked on your ad, how he interacts with the website and if he has filled in a contact form. We regularly monitor for our clients and we make sure the cost per click to customer conversion is optimized.
With Baidu owning almost 80% of the internet searches done in China, it can be assumed that advertising on this Chinese Search engine can become a good search engine marketing investment for your products and services. With a well thought out internet marketing campaign, a 500% increase in revenue can be achieved in 1 year time!
In order to keep track of all the traffic on your website we regularly make use of Baidu Analytics to adjust and modify code. Baidy Analytics keeps track of every single visitor and it’s behavior and defines all search behavior in numbers so you will always know the SEO and PPC results. Keeping track of visitor’s behavior is one of many priorities to us.
Baidu requires it’s new customer’s to pay a $1000 which will directly go to your Baidu Pay Per Click credit. When you set up the PPC account you are free to decide how much you want to spend per day by setting a maximum PPC limit and how much you want to pay Per Click. The first few days it’s always smart to pay a little bit more for a click to achieve top ranking and so that the CTR (click through rate) increases – your clicks automatically become cheaper as your advertisement attracts more visitors.
Baidu requires all new customers to sign a contract, show papers of your legal existence and transfer the fee. This process normally requires around 2 or 3 weeks, depending on the nature of your business. For a PPC account you will need a Chinese landing page – This is necessary because you will attract many more visitors when the content of your landing page is in Chinese. If you are not able to translate the content into Chinese, we are more than willing write the content ourselves including our Baidu search enginge optimization knowledge.
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